Snapchat is quickly becoming one of the popular social media platforms - especially among millennials. Snapchat allows you to send or post photos and videos that are only viewable up to twenty-four hours.
During my time working at Rising Tide Society, the other intern and I teamed up to create a guide for those who feel a little lost when it comes to using Snapchat for your business. The tips provided help entrepreneurs figure out what to showcase on their Snapchat story. Stories should be a mix of business promotions, sneak-peeks of your personal life, and giveaways. The guide also lists the steps on how to create a Snapchat geofilter. Lastly, a customized version of the RTS snapcode is on the back of the booklet.
Product Photography and Promotion
The challenge was to photograph a product and promote it in a catalog or magazine. I decided to capture the beauty of the colorful, bangle bracelets and manipulate them in a way to make an audience want to buy them. I paired them with items of similar style to make a fun catalog spread.
Snapchat Geofilters are becoming increasingly popular not only for personal use but for businesses too. They are a fun and easy way to get have exposure in a particular geographic area. They can be used for any type of event as long as approved by Snapchat in advance.
The top image you see here was a Geofilter I created when interning at the Rising Tide Society. We gave members access to our Snapchat account to host Snapchat takeovers which generally had 1,500+ opens. When scheduling the takeovers we asked our members where they would start creating their Snapchat story and set up a Geofilter for them with our organizations name and the city in which the takeover was happening.
Other designs I have done include filters for weddings, graduation parties, family reunions, product promotions, etc. The options really are endless.
photography by natalie franke
Designing t-shirts seems to be a skill I use quite often. At all three of my internships I was given the task of designing company apparel.
Fall of 2014 I was the t-shirt co-chair for my sorority; meaning, I helped design t-shirts for numerous events we participated in or hosted. Throughout this experience I was able to learn the limitations of t-shirts design, as well as how to bring costs down.
From Top to Bottom:
Tank designed for members of the Rising Tide Society to purchase. (Can you tell we liked anchors?)
Shirt designed for active members, family, and alumni to purchase for homecoming weekend.
Shirts designed for the Neo's Creative Team in London to wear as a form of advertisement when building exhibition booths at conferences.
photography by natalie franke
The Main Squeeze - A Juicing Company
The goal was to design a company for which I could produce brand guidelines, an eight page booklet using variable data, and a tri fold brochure with augmented reality. The Main Squeeze is a Juicing company which targets mothers, people trying to lose weight, and people who are simply trying to improve their overall health. The Main Squeeze is a local juice bar that sells bottled juice as well provide "Juicing Experts" who will design a plan to help their clients reach their goals.
Responsive Web Design
The purpose of this project was to design a website that could be easily navigated on any platform. Many things had to be taken into consideration to make for smooth transitions. Due to modern, digital technology, researchers say the human attention span is about 8 seconds, if even that. This is why usability and the user experience are extremely important. I was able to put myself in the place of the user and see what I like and don't like about browsing websites on different devices. I was then able to design a website that had a different layout for phones, tablets, and desktops while staying visually consistent. I do not take credit for the photographs incorporated into this design.
The challenge was to design a eye-catching but informative large post card for two co-workers to hand out at a local, microbrewery festival. The postcard was 6 by 11 inches and printed on a coated, stock paper. The postcard needed to be appealing to anyone who might be in this business; both men and women ranging from 21 to 45 years old. The postcard also needed to clearly state what services were offered which was accomplished with the use of 'beer gear' images. I created mock-ups for numerous beverage branded products.
While interning at the Rising Tide Society this past summer I designed three separate greeting cards. Our members had been requesting branded stationary for so long and when we finally had some time between projects I was able to produce these designs. The greeting cards had our logo as well as our website and social media handles on the back.
I was appointed lead designer on this project during my time interning at NeosCreative. The challenge was to design an exhibition stand within the clients budget that was still very eye-catching. The client did not provide us with any ideas so I was able to take a very creative approach. I designed the graphics for the panels which were then used to create digital 3D models which were presented to the client. A few months later, my former colleagues reached out to me to tell me the client approved the design and it was in the process of being built. The exhibition stand was used for the Meetings Show which took place in Olympia, London in July 2015.